A Beauty YouTuber, commonly referred to as a "beauty vlogger," "beauty guru," or "beautyinfluencer," is a person who creates and posts videos to YouTube about cosmetics, fashion, hair-styling, nail art, and other beauty-related topics. Many young beauty vloggers post fashion and makeup tutorials to fit your specific needs. Here are the top five best beauty bloggers on YouTube right now:
Jeffree Star, aka Jeffrey Lynn Steininger, ranks No. 5 on Forbes highest-paid YouTube influencers list, earning an estimated $18 million between June 1, 2017 to June 1, 2018. He has approximately 15.5 million subscribers. Star started out as a musician and is the founder and owner of Jeffree Star Cosmetics.
James Charles, aka James Charles Dickinson, has 15.8 million subscribers. In 2016, at the age of 17, James became the first male spokesmodel for cosmetics brand CoverGirl.
Tati, aka Tati Westbrook, has 9.8 million subscribers. Tati used to make videos with James Charles, but the two have since had a falling out. She is a former image consultant.
Lexi Noel, founder and CEO of Lexi Noel Beauty, is a social media and reality TV celebrity. Her exposure on E! Entertainment served as a gateway to pursuing her passion: makeup. In creating her own products, Lexi filled a void in the makeup industry. The all-organic products of Lexi Noel Beauty are cruelty-, gluten-, and paraben-free products that are designed to accentuate the natural loveliness in everyone.
RclBeauty101 aka Rachel Levin has 14 million subscribers. While she is well known for her lifestyle, comedy, beauty, fashion and DIY videos, she has dealt with social issues in her videos such as bullying, self-image, and suicide.
Beauty online has allowed consumers to search and find just what they're looking for in order to create a style that is uniquely their own. Follow these YouTubers to keep on top of what's new in the world of beauty!