We all want to look great IRL, right? But now, so many of us want to 'do it for the gram'. So how do you make your eyeshadow makeup look good on Instagram? 

Boost with Water

Dampening your eyeshadow brush will make your eyeshadow application easier and show intense pigment on your lids. 

Contour

There are a variety of ways you can make your eyes pop, whatever their shape. For almond-shaped eyes, you can cover your lids in a matte brown eyeshadow (try Lexi Noel Beauty Eyeshadow in Grind) and then apply a darker eyeshadow in your outer crease. If you have round eyes, contour with dark eyeshadow hues at the center of your eyes and lighter hues highlighting at the corners. People with hooded eyes should always use a primer and then apply dark, matte eyeshadow (Lexi Noel Beauty Eyeshadow in Midnight or Receipts) all over their lids.

Change the Effect of Your Eye Structure

If you have protruding eyes, you can minimize them with a light, shimmery eyeshadow (like Lexi Noel Beauty Eyeshadow in Stunner or Winter is Coming) on the lids and a darker eyeshadow at the creases. The combination of the two different eye colors gives your eyes the illusion of more dimension.

Downturned eyes? Make your eyes seem less downturned and make yourself look more awake by wearing lighter eyeshadow colors from the inner eyes to the outer two-thirds of your eyes and be sure to highlight at the outer edges of your makeup to give your eyes a lift. 

If you have upturned eyes, give your eyes less of an upturned effect by wearing dark eyeshadow on the outer lower corners of your eyes. A smokey, smudged eye can offer a similar balancing effect too.

Small eyes can get a big boost by sticking to light and medium eyeshadow hues to really open up the eye area and to create the illusion of bigger eyes.

These are just a few tricks of the trade that will make your eyes pop. Now, go 'do it for the 'gram!